ZANGWOLEAP Equipped Participants With Financial & Digital Marketing Training.

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As part of creating an additional skill impact, the beneficiaries of the Zango woman livelihood And Empowerment Programme were taken through a one day Essential Financial Management for Business Start-up and Digital Marketing training at the Kanda Community library to enable them garner more knowledge into how to go on their makeup artists career successfully. 


According to the Founder of ZANGWOLEAP, Adiza Ibrahim Sadiq, “the training is geared towards giving them some basic fundamental  insights into what serious entrepreneurs must do for their businesses to thrive. The makeup profession is saturated but it’s also a cash cow and most importantly this is what they themselves said they wanted to supported to learn so I personally believe if we are doing it for them, then we must teach them with all the other areas involved so they will be equipped well.”


Sometimes, you can have all the skill but if you don’t manage the business well, it won’t take long for it to collapse. That’s not what I am wishing for them, but if they have decided to embark on this journey, then they must be equip very well with all the knowledge that can impact their businesses greatly.”


The Cheif Executive Officer of Rahmy consult, Rahmat Boamah Boakye, a Chartered Accountant with over 18years of working experience in Accounting, Finance and Auditing, Assistant Director of the Audit Service of Ghana, Host and producer of the budding Muslim Women's TV show CoverUp took them through:

 

  1. Finance and Management.
  2. Business Owner and The Right Financial Attitudes. 
  3. Financial Literacy and Skills.
  4. Accounting and Accounting System Setup.
  5. Practical Bookkeeping a. Ledger entries of transactions.
  6. Income and Expenditure


At the end of her session, she generously gave all the participants some materials  for business record keeping and also pledged to register the business of one of the participant who answered some questions correcting during the training for FREE. 


Elorm K. Atopley, CEO of Twich House Marketing Services Limited also took them through 

A. Digital Marketing and its Facets. 

B. How to grow a business using Social Media Marketing. 


TWICH House is a specialized experiential marketing services provider that has perfected and mastered the unique art of and skill of marketing to the 15-45 years bracket. They primarily create and build strategies to drive sales, acquisition and equity for clients through events, activation and digital marketing. 


The company  have an added USP by virtue of their organized student groups operating in over 20 tertiary institutions and this makes them a distinct partner for all brands who will want to endear themselves to this bloc of their target market.


The participants expressed the importance of the trainings and promised to make the best out of it. 




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